“It is our mission to create a positive impact on people one person at a time by creating products and experiences that make people feel alive.”
We are the Australian Motorcycle Company.
Founded in Launceston, Tasmania over 10 years ago, here at braaap motorcycles we are a family business that is shaking up the motorcycle industry.
As a 4 x Australian Retail Business of the Year recipient, the motorcycle is our masterpiece, we are motorcyclists, but we are well aware that it’s the systems and strategies that have made us stand out from the competition and create raving fan customers.
We design and develop our motorcycle here in Australia, Our R&D is completed locally utilising Australian engineering standards. Our Australian Engineers move our molds and jigs to our production facility where we produce and assemble the motorcycle. We use Australian Engineering and global manufacturing efficiencies to produce a world class motorcycle that is backed by our Lifetime Warranty.
In an over-competitive industry dominated by just a few well-established and familiar brands it’s our job as an emerging brand to punch above our weight. We have to out do our competitors in componentry, we have to out do their warranty (braaap Lifetime Warranty), we have to offer more customization, we have to make it easier to purchase ($3 a day payment plans) we have to do more, be more.
braaap has grown into a motorcycle manufacture fuelled by a passion for riding and our mission to make people feel alive through riding. Driven by our retail concept stores and our national dealer network the braaap brand is growing at a rapid pace both in Australia and across the world.
Back to back world champions - Las Vegas
In the Media
Read more about the braaap story in the book "DIRB it up. Do it real big" by Brad Smith